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Luxury for the 99%: How Dossier Redefined the Rules of Perfumery

Published March 23, 2025
Published March 23, 2025
Dossier

In an industry long dominated by prestige and exclusivity, Dossier, an independent fragrance company founded by serial entrepreneur, Sergio Tache, has sprouted as an arduous disruptor challenging the traditional economics of fine fragrance. By offering high-quality scents at a fraction of the cost of luxury perfumes, Dossier has built a business that thrives on accessibility without compromising craftsmanship. What started as an ambitious idea in 2018 has evolved into a global enterprise, proving that luxury need not be unattainable.As BeautyMatter learned, Tache was driven by a fundamental question: Why should quality fragrances cost so much? “The perfume industry didn't make a lot of sense,” he said. “If you want to smell great for a night out, you're expected to spend upwards of $150 on a bottle of perfume. We thought there had to be a better way.”Dossier’s model strips away the extravagant branding and heavy markups associated with traditional luxury fragrances, and instead, focuses on delivering high-quality scents for as little as $29 per bottle. By manufacturing its perfumes in Grasse, France—the historic birthplace of perfumery—Dossier ensures that quality remains central to its mission while maintaining a strong price advantage in an industry estimated to be worth about $52.4 billion by the end of 2025.The Early Days and the Road to Retail ExpansionDossier officially launched in 2019 as a direct-to-consumer brand in the United States. The concept quickly resonated with consumers, particularly among a young, fragrance-savvy demographic eager to explore multiple scents rather than commit to a single signature fragrance.

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